BrightMove is pleased to announce the launch of its modern data platform, Wisdom, on Tuesday, November 1st, 2022.
"BrightMove Wisdom centralizes your data to build a holistic profile of your applicants and customers. The profiles can be used to generate high-impact audiences for creating personalized experiences and deeper and actionable insights both within and outside BrightMove," said David Webb, CEO at BrightMove.
BrightMove Wisdom helps customers to collect and curate recruiting data including applicant attributes like demographics, geographic attributes, etc. It also helps customers to better understand their customers through behavioral data like candidate affinities and buying behavior. Finally, with Wisdom, customers can use experimentation data to build holistic user profiles to build granular engagement segments and define custom business metrics to optimize candidate engagement experiments, personalize applicant journeys, and fine-tune marketing campaigns. BrightMove Wisdom not only aggregates data and maintains data quality but also enriches it further. It also ensures greater governance with an in-built privacy infrastructure that gives businesses greater control over their data.
For example, BrightMove Wisdom users can target their experimentation campaign to a set of applicants who have similar behavior like willingness to change jobs, open source contributors, volunteers, and individuals with compromising internal equity or compensation plans. You can also re-target applicants or run a personalization campaign based on candidates who were previously engaged for other opportunities.
New advanced and enterprise edition customers of BrightMove can access Wisdom and experience it firsthand, and existing customers can request access. Sign up for a free trial or request a demo here.
About the Author, Jimmy Hurff
Jimmy is a seasoned technology executive & entrepreneur noted for leading business transformations. Over his 25+ year career, Jimmy has developed multi-platform expertise in the domains of engineering, data analytics, security, compliance & business transformation. Starting in 1995, Jimmy worked with his best friend, David Webb, to develop one of the world's first Internet job board and resume bank applications. From then to now, Jimmy has been consistently helping his customers to build great teams, using best practices and world-class technology.