Two Ways Data Should be Transforming Your Recruiting Efforts

Published on 10/31/2019 by Jimmy Hurff
Last Updated on 12/2/2022

Measure. Report. Analyze. It’s all about data today, and there certainly isn’t a shortage of analytics in the recruiting world. 

But knowing which analytics are important and how to apply that data in order to improve your recruiting efforts can be challenging. And with recruiters and managers maxed out, spending time to figure out what you should be measuring and applying can seem like a pipe dream. 

We’re here to help. 

Strong analytics can help you dramatically improve recruiting

Understanding the most important and useful data for your staffing firm starts with the right technology. Of course, here at BrightMove, we built our platform to deliver the analytics poised to most critically affect your recruiters. There’s no need to cut through the clutter and guess what’s important -- we highlight the most important analytics to help you make strategic decisions. 

Here are two powerful ways analytics can make a major impact on your recruiting efforts:

1. Know exactly how your jobs are performing (and where they’re underperforming)

The performance of your job postings can vary widely. Maybe you posted for an opening 6 months ago and you received a ton of qualified candidates. But this time around….crickets. Why?! 

There’s no need to guess. In fact, guessing is one of the worst things you can do. In BrightMove, we arm you with important data to help you optimize your job postings and increase the number of qualified candidates. 

At first glance within a job posting in BrightMove, you’ll see how many people visited the posting, how many people applied, how many were quality candidates and whether there was a hire. Analytics can also identify how many internal applications came from candidates in your database, versus third-party sources. Dig deeper into any area to take a peek behind the curtain and make more informed decisions.

If a posting has plenty of traffic but isn’t converting into applications, for example, it may be time to update your job posting. BrightMove will identify how many candidates are viewing your jobs on a mobile device versus a computer and will show what browsers they’re using most often. If you find that a majority of your candidates are viewing your posts on a mobile device, you may want to shorten your job postings, avoid long paragraphs and use more bullet points. Or you may want to simplify your application process so that it’s not burdensome and frustrating for candidates, killing your number of applications. 

2. Control and maximize your spend

Indeed, Careerbuilder, Monster, and so many more. You’re probably spending thousands of dollars every month posting jobs on top job boards to reach as many qualified candidates as possible.

But do you know where that money is going? And most importantly, how many quality candidates are coming in from that spend? 

We built our analytics to help you pinpoint spend performance each month and to help you make the best decisions in order to land more, better candidates while spending less. Here’s an example: While onboarding a new client recently, we discovered they were spending thousands each month on several large job boards for their national recruiting efforts. Prior to choosing BrightMove, they had no idea how each board was performing. We were able to quickly identify which sites were performing well and helped them effectively reallocate funds to maximize their spend and reduce costs.

If you’re looking for individual numbers on a specific job post, they are readily available within that posting. Or, you can run an analytics and conversions report for all jobs (and just about any duration) to look at historical data and performance on every job you’ve ever posted on the web. This includes where candidates came from, how your jobs performed on your own portal versus, say Indeed, LinkedIn and SimplyHired, and more. 

BrightMove analytics ensures you know exactly how candidates are coming into your jobs, and you can export all of that data. For MSPs and RPOs in particular, this is especially powerful, as you can provide analytics for a child account and can separate reports by each customer to pinpoint performance for each client. 

BrightMove can help you access and use data to amplify your results.

BrightMove was built by staffing and recruiting experts. We understand your challenges and frustrations and built our ATS to provide you with access to the right analytics to help you make critical decisions and the right features to help you be more productive, with better results. To learn more about BrightMove and speak to one of our industry experts, schedule a demo today

About the Author, Jimmy Hurff

Jimmy is a seasoned technology executive & entrepreneur noted for leading business transformations. Over his 25+ year career, Jimmy has developed multi-platform expertise in the domains of engineering, data analytics, security, compliance & business transformation. Starting in 1995, Jimmy worked with his best friend, David Webb, to develop one of the world's first Internet job board and resume bank applications. From then to now, Jimmy has been consistently helping his customers to build great teams, using best practices and world-class technology.

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