Keep applicants in your ecosystem through a Careers page on your website. Promote your company, provide history, and streamline your application process to make it easy to upload a resume and go. Use your website Career page to collect resumes and create a standing resume pool. Check that database first when seeking new applicants--you may find the talent you want has already applied to your company in the past.
We talked earlier about integrating video into your recruiting process. Be proactive with your message. Create and post videos about working at your company on your Career page, LinkedIn, and YouTube. Use the video to explain your business, and what you have to offer an interested applicant. A professional, and catchy, video also tells applicants you are interested in engaging them through means other than a paper (or electronic) resume.
Be sure to align your website Careers page with your Facebook page to capture interest--and applications--from candidates using Facebook.
Cultivate industry associations to link to your website, or post your open positions. If you are in a specialty field, you already know where you look for information--post your positions, and website links. Guest blog on forums that interest the talent you want to attract. Build your brand up elsewhere, and pave the road back to your company--and your job opening. The more deeply you integrate into the interest area of your talent, the more likely they are to notice the effort, and check out your company.
You may already use LinkedIn to check or harvest information on the credentials of applicants. Join or create LinkedIn groups that attract the talent you seek. Build buzz around your company--even if you do not have a current open position. When you have openings, your company has a presence--and an edge with candidates already familiar with what you offer.
Use Google+, Facebook, and Twitter to get the word out when you have an opening. One report states 58 percent of job seekers are looking on Twitter. If you have resources to keep your content fresh, establish a presence on these channels as part of your overall content marketing plan. When you have an available position, you gain through the advance work.
The talent you are trying to attract is out there--and so is your competition. Integrate your brand, and your job openings, on social media where they are most likely to be seen by the people you want to hire.
About the Author, David Webb
David is the CEO of BrightMove and is a seasoned technology executive & entrepreneur noted for creating successful businesses. Over his 25+ year career, David has developed multi-platform expertise in the domains of computer science, data analytics & business transformation. Starting in 1995, David worked with his best friend, Jimmy Hurff, to develop one of the world's first Internet job board and resume bank applications. David is the primary architect of BrightMove and has an active role in the product's evolution to this day. From then to now, David has been consistently helping his customers to build great teams, using best practices and world-class technology.