As candidate and recruiting personnel go mobile, the use of social media in the recruiting process is all but guaranteed. Physical tools like paper cover letters and resumes, along with initial in-person interviews, are virtually unnecessary. The standard resume format can be replaced with a rich LinkedIn profile that hosts illustrative blog and video content, or professional presentations. Using social media for recruiting enables rapid exploration of opportunities by the hiring manager--and candidates.
HR as a driver of internal social media engagement
Managed social media is a great vehicle for intra-office communication. While some companies work to limit the use of Facebook, or Twitter, during the workday, social applications are invaluable for sharing information, creating corporate culture, and supporting employee engagement.
In the Sierra-Cedar 2015-2016 HR Systems Survey White Paper, social applications are discussed as an emerging technology. Findings include:
SaaS platforms do a great job of providing stable HR environments in local--or geographically distant--workplaces. The development of full-featured HR software enables HR personnel to drive engagement programs that boost retention and productivity rates.
A few of the ways that social tools help accomplish these goals include:
The no-brainer: Social media to increase marketplace profile
Your website, company blog, Facebook, and Twitter account are important social media channels, among others, to leverage relationships with clients and your wider industry audience. Be sure your social media presence is vigorous, up to date, and responsive to consumer complaints or questions.
In the next year, expect more apps, enterprise communications solutions like IBM Verse, and other tools that decrease the time spent collecting and communicating data across and beyond your enterprise.
About the Author, Jimmy Hurff
Jimmy is a seasoned technology executive & entrepreneur noted for leading business transformations. Over his 25+ year career, Jimmy has developed multi-platform expertise in the domains of engineering, data analytics, security, compliance & business transformation. Starting in 1995, Jimmy worked with his best friend, David Webb, to develop one of the world's first Internet job board and resume bank applications. From then to now, Jimmy has been consistently helping his customers to build great teams, using best practices and world-class technology.